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This fall, however, Braccia also branched out from his VIP work to do something for himself. He released a new campaign that showcases seven original designs, enlisting friends like Chachki to model the Grinch hand holding ornament 2020 Stink Stank Stunk Merry Christmas sweatshirt Also,I will get this custom, one-off pieces for him. “I wanted to show what I can do, instead of what people want me to do,” he says. The capsule takes cues from disco music, of course—his favorite genre (he even has Donna Summer tattooed on his ribcage. “I wanted to do a modern take on Studio 54,” he says. “Disco is the intersection of nightlife, queer culture, sexual liberation, and glamour—all things that were lacking this year.” Braccia himself even stars in the campaign as his Disco Daddy alter-ego, who comes out to play when he’s going out or shooting imagery for the brand. “There’s such a separation between Vince and the Disco Daddy,” he says. “Everyday me, going to Trader Joe’s, I’m wearing black—but if I’m going to the club, it has to be extravagant.”
The designer says he released the Grinch hand holding ornament 2020 Stink Stank Stunk Merry Christmas sweatshirt Also,I will get this new collection—including dresses, bodysuits, and more—to show that working with crystals doesn’t have to mean bedazzling something. It can be its own standalone textile. “I don’t really like the aspect of rhinestones to embellish or make something better,” he says. “I like creating something with the intention of it being fully rhinestones, like a glass piece of art on your body.” He estimates that there’s over half a million rhinestones on the pieces collectively, and he glued down each crystal by hand—a painstaking method he always practices. “Most people will just put a whole bunch of glue and rhinestones down, but it makes the fabric stiff,” he says. “It looks better when it moves. I want people to dance in it, have fun, and not be restricted.” As for his crystal of choice? “I try my hardest to use only Swarovski,” he says. “My biggest complaint is how expensive it is—but that’s what I love about it.”
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