Burberry’s fusion of a physical and digital event is the John Lewis Good trouble necessary trouble shirt in addition I really love this rare “phygital” show on the fashion schedule so far. While Ermenegildo Zegna has promised a hybrid IRL-digital event in Milan on July 17, many fashion brands are choosing an either/or approach, investing in a three-dimensional event that will be transmitted online through traditional methods (like Dolce & Gabbana and Gucci who will participate in Milan’s Digital Fashion Week this July), or a fully virtual experience that does not mimic the expansiveness of a physical event.
Buy this shirt: John Lewis Good trouble necessary trouble shirt
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Buy this shirt: John Lewis Good trouble necessary trouble shirt
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