Bradford’s involvement has also been timely, given the Computer Virtually awesome teacher pride shirt it is in the first place but recent wave of Black Lives Matter protests across the country. Born and raised in Los Angeles, the 58-year-old has often engaged questions of identity, community, and race in his work, combining flotsam from the urban environment—old flyers and such—into richly layered collages. In his show at the Modern, which draws from some of his earliest aesthetic experiments, most of Bradford’s surfaces were assembled from “end papers,” the small, translucent sheets deployed in salons to protect hair from burning. (For 40 years Bradford’s mother ran a hair salon, where the artist worked throughout his adolescence and early adulthood.) “End papers were fifty cents for a box of two hundred,” he told the New Yorker in 2015. “I liked the end papers. I liked the social fabric they represented, and so I built this vocabulary, using only paper.” The same social fabric envelopes his billboards, alluding, as they do, not only to the cultural richness of Black urban life, but also to the joyous spectacle of Black beauty. “[LaMarr] was a fashion creator, and all the people around him were—they loved fashion and beauty,” recalls Hill-Jackson, a longtime hairdresser in L.A. and friend of LaMarr’s. “His salon catered to people to bring out their best.”
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